About LA Research, Inc.

LA Research, Inc. was established in 1978 by Adrienne Goldbaum and Lorraine Sacks to provide quality data collection in the San Fernando area of Los Angeles.

In 1999, Office Manager Lorei Musselman, with over 20 years of experience in marketing research, purchased LA Research, Inc. Since becoming the owner/president, Lorei continues the tradition of high quality, high standards and personalized service established by her mentors Adrienne and Lorraine.

LA Research, Inc. is a member of the Marketing Research Association, and Lorei has served on the Board of the Southern California Chapter. Lorei is a believer in continuing education and has her Professional Researcher Certification (PRC) accreditation.

LA Research, Inc. can help you with Home Use Tests, Taste Tests, Exit Interviewing, Mystery Shopping, Mall Intercepts, Medical Studies, Conventions and In-Depth Interviewing. LA Research, Inc. has an extensive database to do in house recruiting.

Lorei Musselman, President

Lorei Musselman

Lorei Musselman has been active in Marketing Research for over thirty five years. After starting her career as an interviewer and excelling in that capacity, she quickly moved through the ranks of Supervisor, Office Manager and ultimately to her present position as Owner and President of LA Research, Inc.

Lorei's career has been prestigious and decorated. With two Chapter service awards she has served the Marketing Research Association (MRA), Southern California Chapter, as Director, Past President, Advisor and Treasurer, she has also served on several national MRA committees.

Lorei's interest in public education led to her nomination as a volunteer of the year with the Los Angeles Unified School District.

Lorei has been married for 31 years to Dan Musselman (Grammy Winner). They have two children, Jessica and Michael. Lorei has two granddaughters that she loves to spend time with.

Lorei enjoys talking to people and helping them find solutions to their research needs.

"I look forward to becoming a working partner on your team."